A Marketing Guide from Jeannie Carr, Success Real Estate
WHY I’M DIFFERENT FROM THE AVERAGE REALTOR
In a Word.... :MARKETING" My listings currently get viewed 166% more times online with zillow.com than the average MA realtor. What does this mean to you? Your home will sell quicker if more people are seeing it online. And Zillow is just one place I advertise online. read on...
Selling your home is probably the BIGGEST financial decision you will ever make. Doing it right and having the right realtor to help you along the way is crucial to your success.
I have 25+ years of experience to offer my Sellers. I will help you market your home, negotiate the offer, deal with the home inspection, bank appraisal and communication with the attorneys and other agents questions and concerns.
MARKETING, PRICE, LOCATION AND STAGING - These are the 4 main reasons YOUR home will sell quicker than your competition. I will help you with all four.
“Location, Location, Location” - The #1 saying in real estate….but there’s another one now “Marketing, Marketing, Marketing”... And when I say Marketing, I mean ONLINE MARKETING.
The #1 Lesson in real estate sales is the more people you expose the listing to, the greater likelihood that you will receive the price and terms you want. You can have the nicest house around and if no one knows about it, it isn’t going to sell. Today’s real estate market calls for cutting edge marketing that will make your home STAND OUT among the competition.
Did you know that most Real Estate Agents simply put your home in the MLS and then pray? Most Real Estate agents simply have no idea how to properly market their listings online. I spend over $10,000 a year on sophisticated internet marketing tools specifically designed to promote your property to the masses.
HOW DO I MAKE YOUR HOME STAND OUT?
I take full advantage of today’s online real estate search engines including, Realtor.com, Zillow.com and Trulia.com, and hundreds of other sites. I not only advertise your home on these sites, I PAY EXTRA to have ALL of my listings “Enhanced” and “Featured” on the front of the search screen with all of the photos of your home as well. Instead of being 7 pages back when people are searching, you are on
The FRONT page because your listing is “Featured”. You get at least 5x more views of your property. My listings on Zillow.com currently are getting 166% more views than the average realtor’s listing in Massachusetts. THERE IS A HUGE DIFFERENCE between featured and non-featured listings. Most sellers don’t know this secret.
I have also purchased zip codes with Zillow.com and Trulia.com in most all the surrounding towns, so when a buyer is searching for a home in a zip code I purchased, my contact information will show up beside all the photos of homes that are NOT featured like mine,…..so I get calls on every other realtors listings as well as my own.
OPEN HOUSES – I advertise your open house not only in MLS, but in Realtor.com, Zillow.com,
Trulia.com, Boston.com, Herald.com, Facebook and many other online sites. This is where buyers are searching for homes...ONLINE.
My website: www.JeannieCarr.com is a wealth of information for both Buyers and Sellers.
Search for property with maps & mortgage calculators and get pre-approved all from my website. Sellers can get info on moving companies, PODS, moving checklists, and information on where to donate household items all from my site.
SUCCESS! Online Listings Partners
OUR LISTINGS ARE EVERYWHERE!
Your listing will also be found on the following websites:
Boston.com is one the largest Massachusetts Real Estate website out there. SUCCESS! partners with Boston.com to ensure that our listings will include multiple photos and enhanced property information. All open houses information is uploaded and advertised weekly as well. Also includes rental properties.
MORE THAN 4.2 million users visit Boston.com every month!
It is the 5th largest newspaper site in the country!
Boston.com reaches 55% of the Boston workforce.
If you visit Boston.com you will notice that my properties have multiple photos and enhanced property information. If your property has an open house that open house is advertised on Boston.com as well. In order to do this, I spend more on internet advertising in a month than most Real Estate agents do in a year - but the bottom line is more internet advertising means more Buyers for my Clients’ homes and a higher sales price!
How to access: www.boston.com/realestate . Enter property location and price range.
Zillow.com
Zillow is one of the largest real estate sites on the Web, with about 4 million monthly visitors- and two-thirds of Zillow users are actively buying or selling a home, or plan to within the next 1-2 years. Consumers consider Zillow one of the most useful sites during the home buying process, and 87% of Zillow users are likely to recommend Zillow to a friend.
How to access: www.zillow.com. Enter property’s full address in search field.
Trulia.com
Trulia is a national, residential real estate search engine, has revolutionized online home search by offering a highly visual, intuitive search experience that helps consumers easily find properties for sale, and then points them directly to the property information on the listing broker or agent’s Web site. By providing consumers with interactive neighborhood guides and market data, Trulia delivers more informed, serious home searchers to you, 70% of who are not yet working with an agent and 81% who plan to buy or sell a home within 12 months.
How to access: www.trulia.com. Enter property’s full address in search field.
Realtor.com
Realtor.com -- "Where the world shops for real estate online" -- is the official Web site of the National Association of REALTORS®. Ranked as the No. 1 homes-for-sale site, REALTOR.com currently offers potential home buyers access to over four million property listings as well as the most brokers and agents to contact. The site also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 4.4 million consumers.
I have purchased “ENHANCED SERVICES" through Realtor.com for ALL my listings!! What this means to you is that instead of having just 4 photos on Realtor.com (which is FREE to all realtors) and a generic description of your property, I pay an added fee for ‘Special Effects’.
Very few Realtors invest in “ENHANCED SERVICES because it is very expensive. Purchasing SPECIAL EFFECTS is an investment I have committed to for each of my clients.
These effects include:
* YOUR home appears at the TOP of the search screen for all searches in your town or price range.
* Colorful Borders to make YOUR listing Stand out
* Personalized Description of YOUR property that I write myself
* Up to 24 photos of YOUR home for buyers to view
* Scrolling Text about YOUR home to grab the buyer’s attention
* Banner Headlines highlighting YOUR home’s features
* Open House Information about YOUR home inviting buyer’s to attend
* My contact information is displayed on YOUR listing with a link to my website, maps, mortgage calculators and appointment requests.
*** ONCE YOUR LISTING IS ‘ENHANCED’, all the photos and information follows YOUR listing to hundreds of other online sites.
You will notice a BIG difference when you see your Enhanced Listing on Realtor.com vs. the competition’s plain old vanilla listing with very little information.
How to access: www.realtor.com. Enter property’s full address in search field.
GoogleBase
Real estate buyers use Google. In fact, over 56% of all Internet searches on "real estate" and related terms are conducted on Google and our search partner sites, and the majority of those searchers are actively looking for listings or referrals to brokers and agents. By adding your listing information to Google – quickly and easily-- you can ensure that the right potential buyers will be able to find your property, right when they're most actively looking for them. Also includes rental properties.
How to access: maps.google.com/realestate. Search property city and state.
Increase the Exposure of Your Listings – Post them on Homefind.com, A Herald Media Company. More than 5 Million visitors come to our sites each month. Homefind.com offers the listing and selling tools you need to close the deal! Your listing will AUTOMATICALLY post to this site. Also includes commercial and rental properties.
How to access: www.homefind.com . Enter property info on “Search" Property tab.
Homescape
Homescape is a national network that includes 130 online newspaper real estate sites that ensure credibility and local trust to consumers across the country. We deliver to our advertisers: Over 1.2 million unique, local visitors per month.
How to access: www.homescape.com. Enter property info in the “Search Homes" box.
Suburban Real Estate News
Suburban Real Estate News has provided homebuyers with the most up-to date real estate listings since 1971, offering targeted publications that serve the North, South and West of Boston regions as well as
How to access: www.suburbanrealestatenews.com. Enter property info in the “Find a Property" box.
The Gallery of Homes
Media News Group's 8
How to access: www.thegalleryofhomes.net . Enter property information.
Homes.com
Over three-quarters of a million unique visitors search for homes each month at www.homes.com. Your listing will automatically appear with the Office Name, Agent Name and Phone.
How to access: www.homes.com . Enter property city and state or zip along with price range.
MapRealty.com
Create more exposure to your For Sale listing inventory through the MapRealty.com website. Home buyers often use maps and geography to define areas in which they wish to focus their home searching efforts. MapRealty.com allows home buyer’s to locate home for sale using the most detailed and property specific base geography available on the Internet. Also includes commercial and rental properties.
How to access: www.maprealty.com . Click on the “Homes for Sale" tab and enter property info.
Fix to Flip
FixtoFlip.com is a website community providing listing resources for all rehab and damaged properties. Their community has the tools, partnerships, and listings for buyers to purchase their next flip. This is the most effective way to advertise your fixer upper property listings! The best method to ensure your listing is posted; please use one of these keywords (As Is, TLC, FixUp, Bank Owned, or Rehab) in the Remarks or Disclosures fields. Your listings are displayed and searchable to our members until your property is no longer on the market. **Only displays properties that meet these criteria.
How to access: www.fixtoflip.com .
As the authoritative guide to the good life in
How to access: www.bostonmagazine.com/real_estate . Click “Home & Real Estate/Find a Home" box.
New York Times Real Estate
With over 33 million pageviews, 2.1 million unique visitors and 20 million property searches each month, NYTimes.com/RealEstate and its national partner, Great Homes and Destinations, are the premier online real estate destinations for affluent property seekers throughout the United States. Offering property seekers a newly-redesigned search experience that uses the latest technology to guide users to properties that fit their needs with fewer clicks than ever before, NYTimes.com/RealEstate delivers a comprehensive solution for real estate search.
How to access: www.nytimes.com/realestate . Enter property city and state along with price range.
MASSlive.com
The online home of The Republican newspaper in
How to access: www.realestate.masslive.com . Enter property city and state as well as price range.
Metro West Homes
MetroWest Homes & Open House Guide is the premier real estate product of the MetroWest area that incorporates strategic distribution of over 42,000 copies each Friday to subscribers of the Metrowest Daily News and select newsstands and real estate offices from Newton to Milford and Worcester. Buyers, sellers and renters in Metrowest are more prepared than ever to market or search for homes in this highly competitive real estate market. MetroWest Homes incorporates organized open house listings, timely Friday delivery, home portraits and helpful real estate news each week. Also includes commercial and vacation properties as well as open house information.
How to access: www.wickedlocalhomes.com . Enter property information.